achu santoro

There is a cuban song that says ‘the time goes by and we are getting older…’. And I agree. Our skin is getting wrinkled, we have to use new lenses too see better, a hangover is not the same as it was before. The same thing happens with the ways we communicate with each other.
That’s why we have to find a way to stay there, using channels that don’t change as time goes by.
Social media platforms have their own identity and usually it interferes with your brand identity.
A website is the best way to introduce ourselves to the clients or the community we want to reach. It’s the best way to say ‘this is me, this is us, this is what we offer.’
And the cherry on top: when someone opens your website, they stay there. 
Can you remember that cool idea you saw on Instagram about using your cans as pots? Yeah, it’s gone. Unless the algorithm puts it again in your feed.
In your site you decide what to tell, what to show, and how you you want to reach your clients.